The campaign celebrates Songkran and cultural heritage and offers a chance to pay respect to Buddha images, taste classic Thai dishes and book exciting travel experience.
“Thais and foreign tourists can enjoy the traditional Thai atmosphere and culture,” says Siam Piwat senior executive vice president Mayuree Chaipromprasith.
Siam Paragon will have a “Wonderful Songkran” in its Hall of Fame with nine sacred ancient Buddha statues borrowed from the National Museum.
They are a Standing Buddha in Double Preaching, Phra Buddha Ratta Mahamuni, Medicine Buddha, Buddha Subduing Mara, Buddha Holding a Talapatta, Reclining Buddha, Buddha Calming the Ocean, Buddha Stopping the Relatives from Fighting and Surrounding Buddha (Phra Lom, Phra Haroi).
There’ll be demonstrations on how to make the perfume nam ob and bai toey flowers, an exhibition Thai history and traditions and a food festival in Parc Paragon.
The Songkran Food Fest: Taste of Thai Tradition will have more than 50 famous dishes – rice, noodles, desserts, appetisers and beverages. You can try khao chae Petchaburi, prang nara pork balls, chao wang fried pork, grilled chicken and beef baan kanom thai chao wang, pork sago and much more.
Sea Life Bangkok will present the animated show “Amazing Story from the Deep Sea” on a 10-metre screen, while Paragon Cineplex is encouraging everyone to wear period costumes.
Siam Center’s Ideaopolis has the “Summer Journey Exhibition” of new travel experiences promoted through simulations and hip bistros such Chiang Mai’s RK Cafe by Omnia will be setting up shop.
Siam Discovery’s “Summer Exploratorium” will feature digital art installations where your favourite travel photos posted on Instagram with the hashtags #godiscoversummer and #siamdiscovery can vie for prizes capped by a year’s free travel with AirAsia.
Ten second-place winners will receive Bt5,000 gift vouchers.
Siam Discovery will also be hosting temporary food stalls set up by the likes of Chao Le Crispy Mussel Pancake, Nai Aun Yen Ta Fo Noodle, and Steamed Chives Dumpling Khun Mae.
Find out more at (02) 610 8000.